Hamyaran-e-Mehr Flash Mob
Hamyaran-e Mehr Outdoor
Hamyaran-e Mehr Press Release
The “Hamyaran-e-Mehr” program is a financial service that offers interest-free banking facilities. This innovative project enables benefactors to crowdfund and bind deeds of conveyance, creating a unique opportunity for individuals to make a meaningful impact in their communities.
Qarz Al-Hasaneh Mehr Iran Bank (QMB), an Iranian financial services and banking company, was on a mission to create positive change in Iranian communities through their innovative financial service, “Hamyaran-e Mehr”. The idea behind the program was to collect small contributions from benefactors and allocates them to larger target groups, such as released prisoners, female heads of households, and underprivileged rural areas.
To build trust and encourage participation in this unconventional charitable initiative, QMB partnered with Badkoobeh Creative Communication Solutions for a 360° campaign in 2018. The campaign leveraged QMB's reputation as a leading Iranian bank to foster social empathy and support among the public.
The campaign included a TV commercial, an OOH artwork, press releases, and a video showcasing the interactive Hamyaran-e Mehr flash mob held at Tehran Book Garden.
The captivating artwork of the campaign showcases the geographical map of Iran while promoting the values of empathy and togetherness.
The experiential marketing event was attended by people from all walks of life, including TV and cinema celebrities and national athletes, who came together to support this worthy cause.
This professional campaign titled 'Hamyaran-e-Mehr (Mehr Allies) ' was published in Iran in November, 2018. It was created for the brand: Qarz Al-Hasaneh Mehr Iran Bank (QMB), by ad agency: Badkoobeh. This 360° medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 2 months ago.
Advertising Agency: Badkoobeh Creative Communication Solutions, Tehran, Iran
Client: Qarz Al-Hasaneh Mehr Iran Bank (QMB)
Director of Production Department: Sina Sharbafi
Producers: Sina Sharbafi and Hassan (Babak) Badkoobeh
Production Manager: Hashem Daneshpour
Director (TVC): Kaveh Ghahreman
D.O.P. (TVC): Ebrahim Jafari
Editors (TVC): Farboud Tavasoli and Abbas Mojarrad
Set Design (TVC): Nazanin Tavasoli
Sound Designer (TVC): Peyman Vahedi
CGI Compositor (TVC): Sahar Manouchehry
Creative Director (flash mob): Mohsen Rahgozar
Art Director (flash mob): Iman Tayarani
Account Director (flash mob): Asal Bozorgi
Account (flash mob): Farzaneh Mohamadi
Creative Team (flash mob): Mohsen Rahgozar, Iman Tayarani, Narges Diale Abadi, Hossein Alizadeh and Mahsa Latifi
Director (flash mob): Vahaab Gaeeni
Assistant Director/F.A.D. (flash mob): Amir Kahkashan
Set Design (flash mob): Parisa Khorshidi
Editor (flash mob): Farboud Tavasoli
D.O.P. (flash mob): Mohammad Naseri
Project Manager (flash mob): Vahid Rasouli
Creative Director (artwork): Ashkan Jenabi
Art Director (artwork): Hesam Shahidi
Graphic Designers (artwork): Elnaz Sefidgari and Reza Blookat
Copywriter (artwork): Samaneh Moayeri