Young People First

Call Now

Agency: RBH


Young People First is a UK-based charity supporting vulnerable young people in finding work, battling mental health issues or facing homelessness. In light of recent youth service cuts, we approached Birmingham-based street artist Foka Wolf to create a series of spoof posters that directly confronted how outrageous it is that some young people may have to resort to such desperate measures to survive.
The phone number on each poster led to a recorded message revealing that YPF was behind the campaign and detailing the support they provided.

This professional campaign titled 'Call Now' was published in United Kingdom in January, 2019. It was created for the brand: Young People First, by ad agency: RBH. This Ambient medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 5 years ago.


Advertising Agency: RBH, Birmingham, United Kingdom
Creative Directors: Mark Padfield, Michael Vines
Art Directors: Foka Wolf, Max Bale
Copywriters: Foka Wolf, Sarah Mullaney
Photographer: Morgan Tedd

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