Child Focus

Call Glenn

Agency: VML Belgium

Call Glenn TVC

Glenn's mother calling

Belgian celebrities calling Glenn

Media Coverage


More and more young people are becoming victims of 'exposing.' This is when their naked images are spread online without their consent. Glenn was one such victim. When he was 15, he took a nude with his mobile phone and sent it in confidence, only to find it on the internet. Shortly afterwards, Glenn took his own life. On 18 November, the European Day for the Protection of Children against Sexual Exploitation and Abuse, Wunderman Thompson Benelux and Child Focus reactivated his phone to better protect other minors online. But this time, it is to protect other young people from transgressive sexting and exposing. If you call Glenn today, you’ll be adding your name to a petition calling for better online protection for minors.

Of course, when you call Glenn today, you won’t reach him. But you will hear him saying his name briefly when the phone goes to voicemail. You’ll then discover why he’s unavailable. To record this modified message, the original voicemail voice of Glenn’s provider was used. After sharing Glenn’s tragic story, you are asked not to leave just any message after the tone, but to say your first and last name to sign the petition.

Besides the online videos featuring Belgian celebrities, a TV spot, radio spot, digital out of homes and an online campaign film were also made. Each time, Glenn’s mobile phone is the focus of attention. The website also features the emotional testimony of Glenn’s mother. Victims can find help there and report incidents of exposing or abusive images. Additionally, the number of missed calls to Glenn’s phone is also being tracked. That’s important because every missed call will be used to petition for better online protection for young people.

In Belgium, at least 25,000 people need to sign a petition to become a valid part of the political agenda. This goal was achieved within a day after the campaign went live. And after just one week, already 37,000 people have contacted Glenn, and the calls for change continue to pour in. Child Focus will soon present Glenn’s phone to parliament, along with their demands for better online protection of minors.

This professional campaign titled 'Call Glenn' was published in Belgium in November, 2023. It was created for the brand: Child Focus, by ad agency: VML Belgium. This Audio, Direct, and Integrated media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 4 months ago.


Client: Child Focus
Client contact: Stephan Smets, Stéphanie Leyn, Selyna Ayuso Ferrandiz
Agency: Wunderman Thompson Benelux ​
Chief Creative Officer: Klaartje Galle
Executive Creative Directors: Kasper Janssens, Arjen Tarras
Creatives: Tomas Van Loon, Patrick Vermeylen
Strategy: Jef Pelkmans, Gaëlle Maes, Alexander Kolenberg
Account team: Pieter Van Schil, Mieke Moortgat, Molly Waeytens
Design Director: Jeffrey Uten
Designers: Davy Dooms, Jorg Meyer, Sofie Luyckx
Copywriters: Joeri Quinet, Tom de Block, Yves Donceel
Developers: Bram Verdyck, Giele Cools, Sam Serrien, Koen Speelmeijer
Agency Producers: Ingeborg Van Hoof, Amelie Van Campen, Thomas Anthoni
Motion Designers: Mikael Naudet, Andreas De Ridder, Karel Van Gucht
Sound Design: Menno Van Riet
Voice-overs: Griet De Wolf, Béatrice Marlier, Debbie Philips
Photography: Greg Smolders
Production Company: AKA De Mensen
Directors: Jasper Declercq, Lieven Bulckens
Executive Producer: Eline Rousseau
Producer: Rana Cools
Production Assistant: Astrid Janssen
DOP: Geert Verstraete, Lieven Bulckens
Editor: Lieven Bulckens
Grading: Kene Ilegems, Lieven Bulckens
Research: Bram Vandendriessche, Thomas Horman
Location Hunter: Davy Vinckens (I-Dea)


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