Child Focus

The Missing Stamp

Agency: Wunderman


Child Focus, the Belgian Center for Missing Children, celebrates its 20th birthday. In honor of this we got the chance to design a national stamp.
The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss. We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didn’t show a portrait.
Instead we used its absence as the central design element. Effectively saying everything by showing nothing.

This professional campaign titled 'The Missing Stamp' was published in Belgium in November, 2017. It was created for the brand: Child Focus, by ad agency: Wunderman. This Direct medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Wunderman, Antwerp, Belgium
Production Company: B Post
Project Managers: Seppe Dogge, Sander Vandewiele
Creative Directors: Pieter Staes, Manuel Ostyn
Designer: Dorien Wendelen
Design Director: Sebastien Greffe

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