Agency: Gagarin KA


The quantity of spokes and counting beads on them is increased 12 and 356 pieces accordingly against to ordinary abacus. The idea is simple, which is not say about the production.
Manufacturing of an abacus needed 10689 wooden bones (days), 137 metres of steel spokes (months).

This professional campaign titled 'Calendar-abacus' was published in Russia in December, 2008. It was created by ad agency: Gagarin KA. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: Gagarin KA, Stavropol, Russia
Creative Director / Art Director: Stanislav Ushakov
Photographer: Gregory Bryancev


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