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CaixaBank Caixa

CAIXA savings. There’s nothing safer.

Agency: Binder

CAIXA savings. There's nothing safer. Now! In an app, website or CAIXA branch near you.

Description

Caixa Savings Acounts are one of the oldest Brazil´s financial operations and the most tradicional way that brazilians use to save money.

However, in recent years, new investment modalities such as crypto and day trading have caused thousands of people to lose money in the hope of making high gains in a short time, while safer and more traditional investments like Savings are attacked by bloggers, coaches and experts.

To change this perception, CAIXA called on risk-taking experts, such as firefighters, stuntmen and other dangerous professions to say that when it comes to money, the most important thing is to be safe.

This professional campaign titled 'CAIXA savings. There’s nothing safer.' was published in Brazil in May, 2023. It was created for the brands: Caixa and CaixaBank, by ad agency: Binder. This Ambient, Digital, and Film media campaign contains 6 media assets. It was submitted about 1 year ago by Senior Art Director: Tatiana Paes Rodrigues dos Santos of Binder.

Credits

Advertising Agency: Binder, Brasília, Brazil
Art Director: Tatiana Rodrigues
Copywriter: Rynaldo Gondim, Filipe Fontes, David Murad
Photographer: Piralampo Estudio
Production Company: Cine
Film Director: Clovis Mello

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