Description
Toyota EVs are ready to take center stage, but there’s one key problem – Asian American consumers are still worried about long-term EV value and quality. We needed to get doubters to recognize that Toyota designs EVs with a human-first philosophy and are a great fit for their needs.
Asian cinema is not just a trend —it’s at the forefront of culture. Bold, imaginative, and resonant, it speaks universally while staying rooted in the unique and reflecting deeper cultural truths. So we tapped into the emotional power of Asian storytelling to show how even the biggest BEV critics are won over by the Toyota BEV experience.
Toyota launches a collection of short films, starring Toyota’s all-electric vehicle, the bZ. We partnered with the Asian film directors to create three 15-second films that tap into rising Asian cinema from melodramatic K-drama to intense Hong Kong action films to celebratory Indian Bollywood.
This professional campaign titled 'Impress with the bZ' was published in United States in October, 2025. It was created for the brand: Toyota USA, by ad agency: Intertrend Communications. This Digital, Film, and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 6 days ago.
Credits
Advertising Agency: Intertrend Communications
Production Company: Lawrence Fells Productions
PR Agency: Meehan Business Advisers
Intertrend Communication
Executive Strategy & Creative Director: Matthew Choy
SVP, Managing Director: Rita Cheng
VP, Account Management: Joe Min
Executive Account Director: Alyssa Hu
Account Director: Mike Chou
Account Supervisor: Monique Esquillo
Account Executive: Violet Huynh
Creative Director: Harim Kim
Executive Producer: Jeanette Kung
Strategy Director: Pallavi Reddy
Associate Strategy Director: Esther Lee
Sr. Strategic Planner: Philip Kim
Executive Media Director: Cheryl Lee
Media Director: Sophia Ho
Media Manager: Tiffany Khuu
Sr. Media Planner: Jin Choi
Media Planner: Lalain Rizvi
Toyota Motor North America
Group Vice President, Marketing: Michael Tripp
Vice President: Dedra DeLilli
General Manager: Owen Peacock
Manager, bZ: Chad Moore
Sr. Planner, bZ: Cody Emmert
Media Manager: Lorenzo Harris
Sr. Planner, Media: Andrew George
