"I Can't Believe It's Not Butter" tastes so unbelievably real even crazy conspiracy theorists are convinced there is no way it isn't butter.

This student campaign titled 'Butter Believe It. ' was published on December 22, 2023. It was created for the brand: I Can't Believe It's Not Butter, by ad school: Southern Methodist University. This OOH Outdoor and Print media campaign is related to the Food and Health industries and contains 1 media asset. It was submitted 4 months ago.


School: Southern Methodist University
Professor: Mark Allen
Art Director/Copywriter: Madison Otero
Art Director/Copywriter: Roshan Gupta


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