'I Can't Believe It's Not Butter' tastes so unbelievably real even crazy conspiracy theorists are convinced there is no way it isn't butter.

This student campaign titled 'Butter Believe It.' was published in United States in December, 2023. It was created for the brand: I Can't Believe It's Not Butter, by ad school: Southern Methodist University. This OOH Outdoor and Print media campaign is related to the Food and Health industries and contains 5 media assets. It was submitted 4 months ago by Creative Ad Student at Southern Methodist University: Roshan Gupta.


School: Southern Methodist University
Professor: Mark Allen
Art Director/Copywriter: Roshan Gupta
Art Director/Copywriter: Maddie Otero


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