Agency: Grey


CONTEXT: Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only.
IDEA: Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback.
EXECUTION: As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.

This professional campaign titled 'BUT HURTS' was published in Belarus in April, 2018. It was created by ad agency: Grey. This Digital medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted over 6 years ago.


Advertising Agency: FORTE GREY, MInsk, Belarus
Creative Director: Andrei Pahodnia
Strategic Planning Director: Eugene Ivasyuk
Copywriter: Anastasiya Avdeyenko
Designer: Hanna Sidarenka

Amnesty Interna...
Rebel Sport


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.