There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn't cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.
This professional campaign titled 'Business Card' was published in Canada in March, 2012. It was created for the brand: Head2Head, by ad agency: Bos. This Direct medium campaign is related to the Tobacco industry and contains 1 media asset. It was submitted almost 12 years ago.
Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders