The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
This professional campaign titled 'Business Card' was published in Canada in August, 2009. It was created for the brand: BC Adventure, by ad agency: Rethink. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey