ADVERTISING

Pedigree

Bus shelter

Agency: TBWA

Description

We took the dog shelters away from where noone could see them, and put them in the streets, turning a bus stop into a dog shelter. Inside of it, an lcd sceen showed a video in which people could see how a dog lives its 24 hours in such a limited space, behind a fence. This tactical btl action, not only impacted tose who faced this new media, but caused a huge PR effect in press and a great viral explosion through Internet, triggered by consumers who forwarded the video using facebook and youtube. Hundreds of comments were made every day in facebook groups, supporting the campaign and being for dogs.

This professional campaign titled 'Bus shelter' was published in Chile in June, 2009. It was created for the brand: Pedigree, by ad agency: TBWA. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian López
Art Director: Gonzalo Arévalo
Producer: Gonzalo Orellana
Account Executives: Gabriel Jefferies, Aldo Pentenero

Cafe Crown
BBDO

ADVERTISING

iStock Essentials

Dogs on the dog bed

Artist: humonia

iStock Signature

Dogs in the forest

Artist: PK-Photos

iStock Signature

Dogs Icon Set

Artist: AlonzoDesign

iStock Essentials

Dog Breeds, Head Set

Artist: MuchMania

iStock Essentials

Many different breeds of dogs on...

Artist: kozorog

iStock Signature

here come the girls...

Artist: dageldog

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.