The texture of Paraguayan buses are quite particular, colorful and easy to recognize for everyone.
We developed a graphic campaign taking this observation as starting point to communicate an app that allow people to sleep on the bus without fear of falling asleep.
This professional campaign titled 'Bus Pillow' was published in Paraguay in September, 2017. It was created for the brand: WakeApp, by ad agency: WPP. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising Agency: Nasta WPP, Asunción, Paraguay
Executive Creative Director: Oscar Canabal
Creative Director: Rodrigo Villamayor
Art Director: Daniel Arzamendia
Copywriter: Mario Hannich
Graphic Designer: Pite Mosteiro
Additional Credits: Laura Mandelik