Huggies Active Sec is the diaper that holds up to 12 hours with maximum absorption. Ideal for children to wear in special occasions such as long days or nights, small or long family trips. The purpose of the graphic design was to represent the long journeys that this diaper can hold giving you total trust that nothing will escape from it.
This professional campaign titled 'Bus, Train, Sun' was published in Peru in June, 2016. It was created for the brand: Huggies, by ad agency: True. This Outdoor medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: True, Lima, Perú
Creative Directors: Ricardo Mares, Alejandro Guzmán, Diego Carvalho
Art Director: Cristhian Ávila
Copywriter: Luis Alburqueque
Illustrator: Mirko Cuculiza