According to research by Limelight Networks, gamers spend more than 6 hours a week playing online only in the United States and all of this time is making gaming devices become hot, really hot!
It doesn't matter how efficient cooling system a laptop, PS5 or Xbox uses, because all of them start to overheat over time.
So, as the 100% flame-grilled burgers restaurant, we decided to transform gaming overheating into the hottest delivery promo by creating a limited series of stickers with a thermal sensor which measures the Fahrenheit degree that gaming devices reach.
Once it reaches a high temperature, the sticker will change its color and it’ll send you mobile notifications via Bluetooth, a lot of them!
The more you play, the more you enjoy, the more you eat!
This student campaign titled 'Burning Kings' was published in Ecuador in February, 2021. It was created for the brand: Burger King, by ad school: The Pub School. This Direct medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago.
Advertising School: The Pub School, Guayaquil, Ecuador
Teacher: Andrés Celis
Teacher: Alexis Ospina
Student: Eduardo Chiriboga
Student: José Aguilar
Student: James Pérez
Student: Santiago Rentería
Sudent: Jonathan Rodriguez
Student: Alexis Guanín