Humans are increasingly lazy, especially after journeys. BalticMiles wants to motivate its members to overcome one's-weaker-self. BalticMiles developed a service to find the perfect balance between sitting and moving after a long round trip. Burn-the-miles: Rewarding Members for moving. Members have 24hours after landing to burn as many calories as miles flown. Example: Riga-Berlin-Riga are 1,044 miles. Members are challenged to burn 1,044 calories. If members accomplish the challenge, BalticMiles rewards them with extra points. An App, as a service-platform is linked with the Members Account and gathers additional data by syncing with serveral running devices and services such as Nike+ and more.
This professional campaign titled 'Burn the Miles' was published in Germany in April, 2013. It was created for the brand: BalticMiles, by ad agency: MRM. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: MRM, Frankfurt, Germany