ADVERTISING

Burger King

Burger Six, Going Dark

Agency: DAVID New York

Description

Burger King announces a collaboration with the worldwide gaming franchise Call of Duty® for its most anticipated launch of the year, Call of Duty®: Modern Warfare® II. Burger King and Call of Duty team up to offer rewards to fans at more than 6,000 locations across 39 markets*, representing the Burger King brand’s largest-scale video-game international collaboration to date.

Guests will have the chance to redeem a code for a Burger Town-themed Operator Skin and an hour of Double XP (2XP) in Modern Warfare® II, which doubles the points a gamer earns for a limited time. To celebrate the launch of the game, Burger King will also offer the opportunity for fans to get hands on play with an exciting Modern Warfare II mission inside a Burger King restaurant or to step into a Modern Warfare II themed restaurant with night vision goggles.

The Burger Town King Operator Skin is emblazoned with the logo of “Burger Town,” a fictional Quick Service Restaurant chain (with a burger that resembles the Whopper) appearing in several Call of Duty games. While only one hour of 2XP play can be redeemed at a time, players can redeem another hour with each new meal purchased. The codes can be redeemed at callofduty/bkredeem.com

To launch the collaboration, Burger King surprises its guests by capitalizing on a recent trend of gamers hacking unusual devices, like truck screens and printers, to play videogames. Guests over 18y old in Paris will be able to experience the Kiosk of Duty, playing Modern Warfare II in an ordering kiosk inside a Burger King, on October 29th and 30th. The kiosk activation was produced by Acrelec, a Burger King technology partner responsible for its in-restaurant ordering kiosks.

To expand the experience, Burger King will also be transforming restaurants in South Africa into a Call of Duty atmosphere with the unique opportunity of using night vision goggles to experience a completely dark Modern Warfare II themed restaurant from November 24th to November 26th. Along the way, they’ll have the chance to encounter hidden QR codes that earn them rewards for the next time they play Modern Warfare II. Surrounded by authentic sound effects and soundtracks from the game, guests will feel as if they’ve stepped into a Call of Duty universe, with game maps, loading screens and special codes. Guests will also enjoy Call of Duty thematic stores in Mexico, Puerto Rico, Saudi Arabia, Denmark, Colombia, Dominican Republic and Panama. The restaurants will be decorated with Call of Duty mini-maps and scenes of the game.

This professional campaign titled 'Burger Six, Going Dark' was published in Switzerland in October, 2022. It was created for the brand: Burger King, by ad agency: DAVID New York. This Integrated medium campaign is related to the Food and Gaming industries and contains 1 media asset. It was submitted 3 months ago.

Credits

Agency: DAVID New York
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Chief Creative Officer: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Head of Production: Brenda Morrison Fell
Producer: Tomas Diego
Production Coordinator: Sophie Freid
Managing Director: Luiza Prata Carvalho
Head of Account: Carolina Vieira
Group Account Director: Rafael Giorgino
Account Supervisor: Irene León
Account Executive: Camila Nuñez
Global Strategy Officer: Paula Vampre
Group Strategy Director: Gabriel Caramelo
Senior Strategist: Vanessa Amaral
Global PR Director: Sandra Azedo

CLIENT: Burger King


Chief Brand Officer: Antonio Marques
VP, Head of Marketing: Sabrina Ferretti
Senior Director of Global Brand Marketing: Iwo Zakowski
Director of Global Brand Marketing: Andrea Beer
CMO Iberia: Paco Recuero
Senior Brand Manager: Victor de Valdes de Azevedo
Brand Manager: Sofia Ungredda
Head of Digital Marketing: Borja Mayo
Digital Marketing Specialist: Silvia Pardo Sanz
Global Brand Design Director: Shira Bell
Art Director Global Brand Design: Alexander Coury

PRODUCTION COMPANY: Primo Content

Executive Producer: Pablo García Acón
Producer: Juan Bascon
Directors: CLAN (Fede & Nico)
Second Unit: Michelle Cassis
Head of Production: Ana Castellano
Art Director: Diego Nuñez
Director of Photography: Flavio Labiano
Stylist: David Cruz
Art: Cora Patiño
VFX: Mcnulty
Sound: Sonomedia
Color: Nadia Khairat

Pilot Project B...
2B Egypt

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