Flame-grilling is an integral part of the Burger King DNA. Burger King is a cool and original brand but first and foremost it’s all about high-quality flame-grilled burgers. Inspired by the famous New York fire trucks, &Partner created the Burger King fire truck to create awareness of the Burger King brand – and because Burger King flame-grills so many burgers every day that a fire truck is a necessity. Combining the coolness of Burger King with the associations of a fire truck, the outdoor campaign contains the whole brand universe and personality of Burger King. It sparks the flame in anyone seeing and getting on the bus.
The concept is currently part of a prestigious outdoor marketing competition in Denmark, where Danish agencies develop creative concepts for bus lines in Copenhagen.
This professional campaign titled 'Burger King Fire Truck' was published in Denmark in July, 2018. It was created for the brand: Burger King, by ad agency: &PARTNER. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: &PARTNER ApS, Copenhagen, Denmark
Creative Director: Jacob Faertz
Art Directors: Sven-Ulrik Burchard, William Ditlev Barfoed, Niels Nordlund