Description
Idea: See the world through the eyes of people for whom travelling around the city is a big event rather than a daily routine.
“Through the eyes of the different ones” is a joint art project of Yandex Go, Yandex foundation "Help nearby" and charitable organizations "Perskeptivy", "Naked Hearts", "Tourmaline", "Simple Things", "Anton Tut Ryadom", "Syndrome of Love" and "Downside Up".
The aim of the project is to present the works of artists with mental needs in the urban space. Through the language of art to talk to society about sensitive and social problems: about how important it is to see in people not diagnoses, but human qualities and talents — and help them to open up. It also aims to directly support charitable organizations and their mentees.
This professional campaign titled 'Through the eyes of the different ones' was published in Russia in June, 2025. It was created for the brand: Yandex Go, by ad agency: Magic Camp. This Ambient, Design, and Digital media campaign is related to the Transport industry and contains 10 media assets. It was submitted 6 days ago by Yandex’s in-house creative studio: Magic Camp of Magic Camp.
Credits
Advertising Agency: Magic Camp
Art Director: Nikita Stebenyaev
Copywriter: Alexander Krepky
Copywriter: Aleksandr Klimovsky
Lead Producer: Dmitry Polikanov
Senior Producer: Elizaveta Dovzhik
Head of Creative In-house Studio: Dmitry Meshcheryakov
Client: Yandex Go / Yandex Social Projects
Lead Marketing Specialist (Yandex Social Projects): Elena Smirnova
Head of Yandex Social Projects: Ilya Sharov
Head of Yandex Charitable Foundation “Help Nearby”: Kseniya Voronina
Head of PR Projects: Sasha Barsenkova
Head of Events and Special Projects Group (Yandex Go): Julia Nesteruk
