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Amnesty International

Bulletproof

Agency: La Chose

Description

URL: http://bulletproof.amnesty.fr/en.html
La Chose, Paris created this new game to help raise money for Amnesty International. "Bulletproof" challenges players to stop bullets from hitting a man sentenced to death. The game is available in 5 languages for $.99 in the app store. By purchasing this game, you help amnesty remains independant, and you make your iphone bulletproof. On http://bulletproof.amnesty.fr/en.html people can watch the trailer, download the game, check the number of downloads (updated every week) and comment the campaign on Facebook.

This professional campaign titled 'Bulletproof' was published in France in April, 2011. It was created for the brand: Amnesty International, by ad agency: La Chose. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Account manager: Mickael Krikorian
Agency producers: Nicolas Buisset, Maeva Caron
PR: Barka Zerouali
Game Studio: Mobigame
Game developers: David Papazian, Matthieu Malot
Film production company: Wanda
Director: Wilfrid Brimo
Producer: Claude Fayolle

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