Target ads function by listening to what you search for, what you chat about, or what you stream, suggesting some purchase preferences you might have based on your online activities. So what about cyberbullies? Their “social activities” are filled with hateful and offensive sayings. So we target ads at them to promote only 1 product: bullet. Because every time you insult someone online, you have just pulled the trigger and fired a bullet at them, their mentality, their self-esteem. A word is a bullet, and it kills.
And if the pain caused by this bullet haunts whoever gets shot, this ad will do the same to whoever fires it: it follows them everywhere they go.

This student campaign titled 'BULL-AD' was published in Germany in September, 2020. It was created for the brand: Amnesty International, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 4 years ago by Ms.: Quynh Tran of Miami Ad School Berlin.


Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Quynh Tran
Art Director: Hajra Tariq
Tutor: David Stadtmüller


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