Ford Cincuentenario

Built Wild

Agency: Independiente

Ford Bronco, Built Wild.


Ford wanted to highlight the rugged and adventurous nature of its iconic Bronco model through a new campaign. The goal was to create an experience for consumers that would allow them to feel the Wild spirit of the Ford Bronco.

To achieve this, the company aimed to create a simple ad that would pay homage to the classic ads of the past. The Bronco is a beloved American classic, And this campaign aims to reflect this with a traditional, yet powerful message.

This professional campaign titled 'Built Wild' was published in Panama in April, 2023. It was created for the brand: Ford Cincuentenario, by ad agency: Independiente. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 5 months ago by Creative Director: Dennis de Ycaza of Independiente Panama.


Advertising Agency : Independiente Panama
Creative Director: Dennis De Ycaza & Jonathan Lasso
Art Director: Angel Pimentel & Javier Peña
Copywriter: Diego Damian & Gilberto Palma
Photographer: Javier Peña
Client: Johana Barrera


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