It is a little odd that in Panama, a country of 4 million inhabitants, there are two distributors for the Ford brand. That's why earlier this year, Ford Cincuentenario asked their creative agency for a summer campaign that will help them stand out from the other Ford dealer in Panama.
Taking advantage of the relaunch of the Ford Bronco, the summer and the fact that people only think about outdoor adventures, the agency Independiente Panamá decided to create a simple action that would also make a difference for its client: Ford Cincuentenario and its Broncos.
That was how the Bronco Grill was born, a grill inspired by the original Ford Bronco grill, designed and built to be a unique accessory that only Ford Cincuentenario Bronco models include. In addition, the Bronco Grill was designed to be easy to store, easy to clean and easy to use on any adventure.
This professional campaign titled 'Bronco Grill' was published in Panama in January, 2023. It was created for the brand: Ford Cincuentenario, by ad agency: Independiente. This Design and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 4 months ago by Creative Director: Dennis de Ycaza of Independiente Panama.
Advertising Agency : Independiente Panamá, Panamá
Production Company: Tiempo Real, Panamá
Creative Director: Dennis De Ycaza / Jonathan Lasso
Art Director: Angel Gadir
3d Artist: Gustavo Gorrichategui
Motion Graphics: Roberto Tata Vasquez
Photographer: Javier Peña