Building Times – Chinese Wall, Building Times – Pyramid, ...

Agency: Heimat


Task: Show that with YTONG you need 30 percent less time to build your monolithic home in massive construction than you would need with bricks. Idea: The longer you need for a building, the shorter you can enjoy it – in the worst case you will never enjoy it, because you are dead before you get ready.
Solution: By referencing to famous buildings, which took much more than a life time to get finished, we brought to people’s mind that life’s too short to spend a long time with building, if you want to enjoy the result during your lifetime.

This professional campaign titled 'Building Times – Chinese Wall, Building Times – Pyramid, ...' was published in Austria in January, 2018. It was created for the brand: Xella, by ad agency: Heimat. This Print medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Christoph Pausz
Creative Director: Georg Feichtinger
Art Director: Simon Pointner
Copywriter: Robin Kappacher
Graphic Designer: Fabian Kohlert
Retouching: Mladen Penev


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