Build it Together

Agency: CHE Proximity


As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home.
With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS.

This professional campaign titled 'Build it Together' was published in Australia in November, 2017. It was created for the brand: Lego, by ad agency: CHE Proximity. This Film medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: CHE Proximity, Australia
Chief Executive Officer: Chris Howatson
Managing Partner: David Halter
Executive Creative Director: Ant White
Group Creative Director: Brian Jefferson
Senior Writers: Cameron Brown, Ashley Wilding
Senior Art Director: Daniel Davison
Group Account Director: Mariana Rice
Senior Account Manager: Claire Maitland
Head of TV Production: Julie Duff
Sound Engineer: Matt Thompson
Head of Design: Jason Young
Senior Designer: Vanessa Saporito
Digital Designer: Sebastian Perez de Arce
Production Company: Sixty40
Director: Kyra Bartley
DOP: Simon Higgins
Executive Producers: Bonnie Law, Will Alexander
Senior Producer: Charu Menon
LEGO Builder: Nigel Hill
Animator: Norman Yeend
Colorists: Greg Constantaras, Clement Bouchet
Music Composition: Otis Studios
Media: UM Sydney


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