This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of these territories do not have regular access to electricity. In those time periods, the demand for cold beverages in these areas has increased by approximately 14% over the last 10 years. The consumption of cold beverages has the ability to reduce sweat output and lower body temperature. But without electricity (lack of network, power cuts, power outages...) and by default with no working refrigerators, local entrepreneurs cannot sell cold beverages.
In order to alleviate this problem, Budweiser and BETC Paris in partnership with frog, have designed and created the Bud Ground Cooler.
The first sustainable electricity-free fridge that goes below 6°C.
Bud Ground Cooler was inspired by ancient cooling techniques used in antiquity by Egyptians and Indus Valley civilizations that uses the geothermal cooling properties of the ground to capture freshness. Our Bud Ground Cooler takes it further: before, this cooling system could cool up to 15 degrees – with the Bud Ground Cooler, it now goes under 6°C. The perfect temperature for drinks.
This professional campaign titled 'Bud Ground Cooler' was published in France in May, 2023. It was created for the brand: Budweiser, by ad agency: BETC Paris. This Integrated medium campaign is related to the Alcoholic Drinks and Public Interest, NGO industries and contains 1 media asset. It was submitted 5 months ago.
ANNOUNCER - BUDWEISER
CLIENT TEAM - FREDERIC VANDERSMISSEN
ADVERTISING AGENCY - BETC
ACCOUNT TEAM - VALERIE DHOTEL-FRANCES
- HUGO GHIGLIA
- ALICE TAKAGI
- LAURA TEBOUL
CHIEF CREATIVE OFFICER - STÉPHANE XIBERRAS
EXECUTIVE CREATIVE DIRECTOR - ALASDHAIR MACGREGOR
CREATIVE DIRECTOR - DAVID MARTIN ANGELUS
ARTISTIC DIRECTOR - JULIEN LEFEVRE
ASSISTANT ARTISTIC DIRECTOR - ELOISE LEVEQUE
COPYWRITER - DAVID CAMPESE
TRAFFIC - ELODIE DIANA
PRODUCTION - JEREMIE VITARD
- BENJAMIN PRZESPOLEWSKI
- JULIEN LACOUTURE
DIRECTOR - RAPHAEL AUPY