Peter's Cold Brew

BTB Vinyl

Agency: McCann


Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee.

This professional campaign titled 'BTB Vinyl' was published in Czechia in May, 2018. It was created for the brand: Peter's Cold Brew, by ad agency: McCann. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: McCann, Prague, Czechia
Chief Creative Officer: Razvan Capanescu
Creative Director: Jiří Horut
Art Directors: Jiří Horut, Hayley Smith
Copywriters: Aidan Whitley, Razvan Capanescu
3D Artist: Vojtech Salek
Motion Designers: Filip Šušić, Tomáš Matis, Aramayis Tokhyan
Offline Editor: Filip Šušić
Food Innovator: Patrick Gelencser
Sound Studio: SYPE Studios
Sound Engineers: Jindřich Kravařík, Jakub Šimandl
Voiceover: Peter Hosking
DTP: Benjamin Mulderer
Account Directors: Lucie Srbková, Hana Prokopova
Head of Production: Jitka Baldwin
Digital Production Executives: Markéta Šprenclová, Tomáš Patlich
Talent Managers: Antonín Milata, Tereza Urbancová
Agency Producer: Pavlina Nagyova
DOP: Daniel Momany
PR & Communication Manager: Alice Reindlová


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.