In order to raise awareness to the importance of early diagnosis of breast cancer, The ad was released in October during the breast cancer awareness month inspired by the new positioning of Audi supporting women to drive.
This professional campaign titled 'Breast Cancer Awareness' was published in Saudi Arabia in October, 2019. It was created for the brands: Audi and SAMACO-Audi, by ad agency: FCB. This Integrated medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 3 years ago.
Advertising Agency: Horizon FCB, Jeddah, Saudi Arabia
Senior Art Directors: Ronald Quintos, Atta Yassin
Senior Creative Director: Nayef Mujaes
Additional credits: Mohammed Ayoubi, Abdulrahim Ayoubi, Rabih Houry