Steers Insurance

Brokers to the Rescue

Agency: Ray Agency


For the most part, people don’t love dealing with insurance companies. They’d like someone to save them from the hassle of deciphering policies, decoding fine print, and finding the best rates and coverage. In other words, they need an insurance hero.

Enter Steers Insurance, an independent insurance brokerage serving Newfoundland and Labrador for nearly 100 years. Having a Steers broker by your side is like having your own personal lifeguard — always there to watch out for you, and ready to spring into action when you need them the most.

'Brokers to the Rescue' combines Baywatch vibes and a retro theme song to tell the story of how Steers brokers go above and beyond for their customers, even if it means never quite finishing lunch on time.

This professional campaign titled 'Brokers to the Rescue' was published in Canada in October, 2022. It was created for the brand: Steers Insurance, by ad agency: Ray Agency. This Integrated medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted over 1 year ago.


Agency: Ray
Client: Steers Insurance
Executive Creative Director: Jenny Smith
Creative Directors: Terri Roberts, Jeff McLean
Art Director: Jeff McLean
Writers: Terri Roberts, Sarah Park, Randy Diplock
Agency Producer: Matt Tucker
Production Coord / 1st AD: Jamie Miller
Director: Jay Dahl
DOP: Troy Maher
Editor, Sound Design: Cecil Johnson
Original Music, Sound Mix: Ross Dowling (Eyeball Guy)
Colour: Clinton Homuth (Artjail)
Photographer: Chris Crockwell
Account Director: Tracy Russell
Client Leads: Jason Sharpe, Brian Flemming


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