To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper¹s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.
This professional campaign titled 'Brokeback Boxes' was published in Canada in January, 2010. It was created for the brand: Motrin, by ad agency: Taxi 2. This Ambient medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson