Britto Einstein card
Mongolian first 3D LED show
Description
On the occasion of the 20th anniversary of the cooperation between TDB and Visa International, BRITTO VISA is ready to introduce a brand new card to the market in cooperation with the world-famous artist Romero Britto, whose work has been specially printed on the card design with official permission. It is the first time in the world that HAPPY ART or BRITTO's work comes to life on a payment card.
The campaign goal may be the reason why HAPPY ART is popular, but on the other hand, it is also the founder of science. Because according to psychologists, shapes and even vertical and horizontal lines have a strong influence on the subconscious mind and express any meaning. On the other hand, "Happy Art" paintings are filled with triangles that represent strength, circles that convey a sense of friendly calm, and squares and rectangles that convey a sense of strength and balance. There is also a concept that when mixed with various intermediate and primary colors, it creates a feeling of happiness in the human mind.
As a result of this campaign, it became the highest selling card in Mongolia in 2022.
This professional campaign titled 'Britto card Campaign' was published in Mongolia in December, 2022. It was created for the brands: Britto and TDB Mongolia, by ad agency: In-house. This campaign is related to the Finance industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
Campaign Manager: Amartuvshin Enkhbayar
Video Production: Trimon Studio
Singer: FOUX
Music Producer: Ocean Grey
Campaign Team:
Selenge Sharkhuu
Oyundari Tsogtgerel
Tegshbaatar Khuyag-Ochir
Sondor Batbayar
Enkh-Amar Mandakh
Narankhuu Nyamsuren
Bat-Orgil Munkhjargal
Nomingerel Byambaakhuu
