Thomas Cook Airlines was more than just a lead sponsor of Manchester Pride; diversity was ingrained in their DNA. With the help of illustration duo Cachetejack, we created an outdoor campaign for the festival that transformed the Thomas Cook Airlines heart logo into a simple, powerful celebration of love in all its forms, which not only reflected their business purpose, but was also a symbol of solidarity and togetherness.
This professional campaign titled 'Bringing People Together With Pride' was published in United Kingdom in April, 2020. It was created for the brand: Thomas Cook Airlines, by ad agency: BJL. This Outdoor medium campaign is related to the Hospitality, Tourism, Public Interest, NGO, and Transport industries and contains 6 media assets. It was submitted about 2 years ago.
Advertising Agency: BJL, Manchester, United Kingdom of Great Britain and Northern Ireland