Bringing live FIFA 2026 data to the UK’s motorway network

i-media, the data-led digital out-of-home media owner operating exclusively across the UK’s Strategic Road Network, has launched a live World Cup dynamic content programme across Moto motorway service areas, running throughout the FIFA World Cup 2026 from 11 June to 19 July.
Delivered across 265 Digital D6 screens at Moto sites, the content programme provides motorway travellers with real-time tournament data sourced via the Press Association – covering live match scores, fixtures, group tables and results, updated automatically throughout each match day. The content runs as a 100-second sequence every five minutes, ensuring audiences stay connected to the tournament as they travel.
During live matches the screens switch automatically to a dedicated match view, displaying team names, crests, the live score, goalscorers and match statistics in real time. Once a result is confirmed the content updates accordingly, with group tables and day’s results carrying the story through to the end of each match day.
Campaign delivery across the Moto D6 network is independently verified by UniLIVE, UniLED’s third-party verification platform. UniLIVE tracks and monitors ad plays in real time, providing advertisers with confirmed proof of delivery – the right creative, on the right screen, at the right time. For brand sponsors of the World Cup content programme, that independent verification adds a further layer of confidence and accountability to their investment.
The content programme launched with a brand sponsor whose co-branded creative runs bookended either side of each World Cup sequence, creating a direct and highly contextual association with one of the world’s most-watched sporting events. With the UK’s motorway network at its most active during the tournament period – carrying football fans, families and leisure travellers in significant numbers – the sponsorship opportunity represents an exceptional platform for brands seeking to reach a large, engaged national audience at scale. Further sponsorship opportunities across i-media’s dynamic content programme are available to brands looking to align with future live sport and entertainment moments.
Phil Diamond, Chief Portfolio Officer, i-media, said: “The World Cup is one of those moments where being in the right place matters as much as the message itself. Seven million people pass through UK motorway service areas every week – during a tournament of this scale, they want to know what’s happening. We’ve built a content experience that delivers exactly that: live scores, fixtures and results, updated in real time, right alongside brand advertising. That’s contextual relevance at genuine scale, and a strong demonstration of what dynamic content can do on this network.”
Nikki Rogers, Trading Director – Retail and Fuel, Moto, said: “The activation underlines i-media’s capability to deliver broadcast-quality, data-driven content at scale across the Strategic Road Network – a network that reaches an audience no other out-of-home media owner can replicate. Motorway service area visitors are a captive, high-dwell audience: stationary, attentive and with genuine commercial intent. Aligning brand advertising with live, relevant content amplifies that attention and drives measurable uplift in recall and association.”