Devastating facts: In Serbia in average 1500 persons take their own lives per year, 40 jumping from Belgrade bridges.
Idea: For this specific action, we have chosen biggest Belgrade bridge. From the bridge we have projected a message with phone number of the Suicide Prevention Office. The projected message and phone number can be seen when looking down from the bridge only.
This professional campaign titled 'Bridge' was published in Serbia in August, 2010. It was created for the brand: Suicide prevention office, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Creative coaching: Milos Stankovic, Yaniv Mlinarski