ADVERTISING

Description

Devastating facts: In Serbia in average 1500 persons take their own lives per year, 40 jumping from Belgrade bridges.
Idea: For this specific action, we have chosen biggest Belgrade bridge. From the bridge we have projected a message with phone number of the Suicide Prevention Office. The projected message and phone number can be seen when looking down from the bridge only.

This professional campaign titled 'Bridge' was published in Serbia in August, 2010. It was created for the brand: Suicide prevention office, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Creative coaching: Milos Stankovic, Yaniv Mlinarski

ADVERTISING

iStock Essentials

Group of security guards sitting...

Artist: .shock

iStock Signature

Hipster man working and busy at ...

Artist: staticnak1983

iStock Signature

Group of business colleagues mee...

Artist: SDI Productions

iStock Essentials

Indoor security system equipment...

Artist: SaddamStock

iStock Signature

Team of creative professional me...

Artist: SDI Productions

iStock Essentials

Multiethnic business people with...

Artist: Ridofranz

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.