Description
KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to negotiate for their lives when they’re downed in-game.
Capitalizing on Call of Duty’s proximity chat—a voice feature that lets players talk, joke, or trick their opponents —the campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickin’ chicken could be the difference between a crushing defeat and a triumphant comeback.
“We wanted to bring an unexpected twist to both gaming culture and the KFC brand,” says Joe Lahham, Managing Director at TBWA\RAAD. “By blending the excitement of Call of Duty with the irresistible taste of KFC chicken, we’ve created a new currency for survival—fried chicken.”
The campaign’s launch kicked off with a TikTok film, urging fans to repost and receive KFC vouchers. The vouchers, in turn, become an in-game bargaining chip. Players will be testing their luck: some bribes are accepted, some aren’t—but the chicken is always taken.
To further spark engagement, KFC is delivering limited-edition “Bribe Buckets” to influencers and gamers, complete with sleek briefcases to match the campaign’s undercover vibe. Streamers, too, are joining in, sharing moments where the offer of a KFC voucher sways an enemy from pulling the trigger.
“With the Bribe Bucket, we’re not just serving chicken—we’re giving players a whole new way to win,” says Ahmed Arafa, Chief Marketing Officer for KFC MENAPAKT & CIS. “In the heat of battle, a bucket of KFC can flip the odds—turning a guaranteed knockout into a finger-lickin’ comeback.”
With the Bribe Bucket concept live, KFC is looking forward to seeing how players—and their appetites—reshape the battlefield.
This professional campaign titled 'Bribe Bucket' was published in United Arab Emirates in January, 2025. It was created for the brands: Call of Duty and KFC, by ad agency: TBWA\RAAD. This Integrated medium campaign is related to the Food and Gaming industries and contains 1 media asset. It was submitted 3 months ago.
Credits
TBWA\RAAD
Managing Director: Joe Lahham
Executive Creative Director: Santiago Cuesta
Executive Creative Director: Frederico Roberto
Chief Strategy Officer: Cathrine Bannister
Head of Communications: Romy Abdelnour
Strategist: Ramez Rahal
Creative Director: Rodrigo Scapolan
Associate Creative Director: Ayman Shehade
Senior English Copywriter: Sanele Ngubane
Senior Art Director: Diogo Seibert
Senior Art Director: Leandro Werneck
Art Director: Seif Rashwan
Senior Designer: Smithesh Krishnan
Head of Social and Content: Tony Kayouka
Senior Social Media Manager: Hamza Khan
Senior Social Media Executive: Rand Hilal
Senior Account Director: Ahmed Hamza
Account Director: Richard Rao
Senior Account Executive: George Oghgassian
Account Executive: Layla Adib
Executive Digital Director: Rony Skaf
Senior Digital Manager: Rabih Chehayeb
Digital Account Executive: Karim El Khoury
Digital Account Executive: Diala Toska
Creative Services Director: Ezzat Habra
Hearts & Science Media
Business Unit Director: Rawan Hilal
Growth Lead: Vinay Gangwani
Planning Manager: Reem Usama
Senior Planner: Kamal Al Jabi
Head of Investments: Mohamad Majed
Associate Director of Investments: Ali Jammal
Power League Gaming
Account Director: Dennis Slade
Communications Manager: Mustafa Kannas
Account Manager: Pedro Murta
Social Media & Influencer Management Executive: Abdul Rahman Hazem
Piloto
TV Director: Rafael Antonelli
Executive Producer: Natalia Souza
Executive Production Assistant: Willian Sousa
Commercial Director: Regina Knapp
Project Coordinator: Roberta Frederico
Project Manager: Rayssa Bernardi and Marília Raffaeli
Post-Production Coordinator: Alexandre Chalabi
Art Director: Thiago Biazzoto
Editor: Kevin Crauford, Rafael Antonelli, and Cris Arbex
Finalizer: Kevin Crauford and Lucas Garcia
Motion Graphics/Compositing: Victor Further, Ivan Franco, Ullisses Soares, and Pedro Lima
Junior Motion Designer: Alexandre Cardoso
3D/Unreal: Luís Daher and Isaac Nascimento
Colorist: Gigio Pelosi
Rigger: Antonio Froz
