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Description
What if the most famous cars in cinema stopped being villains to the environment? That’s how this campaign begins—aiming not only to raise awareness but also to surprise and capture attention in a unique way. Discover how we invited the most iconic heroes and protagonists to drive toward a cleaner future.
This professional campaign titled 'Famous Smog' was published in Ecuador in October, 2024. It was created for the brand: Chery, by ad agency: VML NORLOP. This Design and Print media campaign is related to the Automotive and Movies industries and contains 8 media assets. It was submitted 4 months ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
General Manager: Rafael Ordóñez
General Account Director: Vale Izquierdo
Chief Creative Officer: Daniel Molina
Creative Director: Andrés Sánchez
Art Director: Juan Ordóñez
AI Graphic Design: Richard Torres
Lead Copywriter: Karina Ron | Paula Sánchez
Animators: Roberto Guevara | Santiago López | Daniel Orces | Douglas Haro
Account Executive: Gabriela Vernaza
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Camila Ron
