Firestone Walker • 805 Beer • World Surf League
Pro Surfer Lakey Peterson for The US Open of Surfing
Growing up on California's Central Coast, Lakey Peterson's become an inspiration for surfers emerging from our hometown here in the 805.
Description
Firestone Walker Brewing Company debuted a new ad spot for California’s best-selling craft beer 805 Beer, as part of their ongoing partnership with the US Open of Surfing, featuring 805 Beer Authentico and World Surf League Championship Tour Series surfer Lakey Peterson.
The ad continues 805 Beer’s authentic and creative storytelling by showcasing the perseverance and passion required to surf on the world’s most demanding tour with elite surfers. As Peterson recounts her own experiences traveling and competing globally, she shares her feelings of serenity and appreciation of always being able to come back home to the 805.
This professional campaign titled 'Pro Surfer Lakey Peterson for The US Open of Surfing' was published in United States in July, 2024. It was created for the brands: 805 Beer, Firestone Walker, and World Surf League, . This campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted over 1 year ago.
