ADVERTISING

Kind en Gezin

Breastfeeding Extras

Agency: LDV United

Description

Breastfeeding away from home, makes more and more mothers feel uncomfortable. They receive negative comments, are asked to ‘do it somewhere else’ and feel embarrassed. The Belgian organization ‘Kind en Gezin’ wants breastfeeding to be something normal again. To do this they invented ‘Breastfeeding Extras’: mothers that breastfeed their babies in the background of popular television programs, series, movies or video clips. By bringing breastfeeding back into popular culture, our Extras are making breastfeeding truly part of everyday life again.

This professional campaign titled 'Breastfeeding Extras' was published in Belgium in October, 2017. It was created for the brand: Kind en Gezin, by ad agency: LDV United. This Content medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.

Credits

Advertising Agency: LDV United, Belgium
Public Relations Agency: Lewis
Executive Creative Director: Kristof Snels
Copywriter: Jasper Declercq
Art Director: Julie Vanderbeck
Account Director: Marieken Maes
Account Executive: Evi Messagie
Strategy Director: Tomas Sweertvaegher
Designer: Jeffrey Uten
Photographer: Noortje Palmers
Video: Jasper Léonard

Manulife Singapore
Asha Ek Hope Fo...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.