This ice cream brand designed breakup pints to say “it’s over”. Customizable ice cream pints make breaking up a little a little sweeter.
Break-ups are never easy, especially if you're the one who wants to leave the relationship. So Nora’s, a Canadian plant-based ice cream, has released three limited edition pints for commitment-shy individuals who are looking to end a relationship on a sweeter note. Designed by Rethink Canada, the pints have customisable, fill-in-the-blank packaging, so the dumper can tailor their message from “it’s not you, it’s me” to “it’s definitely you.”
This professional campaign titled 'Breakup Pints' was published in Canada in February, 2019. It was created for the brand: Nora's, by ad agency: Rethink. This Design medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted about 5 years ago.
Advertising Agency: Rethink, Canada