ADVERTISING

Arts Emergency

#BreakTheGlass

Agency: FCB

Description

The odds of getting into a creative job are significantly lower if you are Black, Asian or from a minority ethnic background, from a working-class background, female, disabled or living outside of London and the South East. In fact, people from privileged backgrounds are four times more likely to land in a creative occupation, and the likelihood of someone from a working-class background finding work in a creative career has remained largely unchanged since 1980.
A giant ‘Break in Case of Arts Emergency’ case has been built to display examples of creative work from Arts Emergency's young people, Jannell Adufo, Maïs Bouteldja, Helen Hale, Gwent Odai and Sam Oddie, showcasing some of the incredible raw talents which are at risk of being excluded from the arts. The box launched at the Museum of London before arriving at National Museums Liverpool.

This professional campaign titled '#BreakTheGlass' was published in United Kingdom in October, 2021. It was created for the brand: Arts Emergency, by ad agency: FCB. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 7 months ago.

Credits

Advertising Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Creative Director: Sarah Lefkowith
Senior Creatives: Greg Harvey, Mike MacKenzie
EVP Comms: CC Clark
Account Director: Jack Steer
Account Manager: Ella Bolster
Account Manager: Zak Hasan
Junior Strategist: Imogen Armstrong​
Social Media Manager: Hannah Meneer
Producer: Livvy Tidd
Designer: Dante Attuoni
Retoucher: Steve Clark
Photographer: Jack Margerison

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