"Break Free" tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

This professional campaign titled 'Break Free' was published in Germany in December, 2016. It was created for the brand: adidas, by ad agency: Filmakademie Baden-Württemberg. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Filmakademie Baden-Württemberg, Germany
Creative Director: Eugen Merher
Art Director: Eugen Merher
Copywriter: Eugen Merher
Photographer: Mortimer Hochberg
Cast: Jens Weisser, Herman Van Ulzen, Anja Karmanski, Hiltrud Hauschke, Daniel Hubertus
Director / Script: Eugen Merher
Producer: Karli Baumann, Karl Heidelbach
Director os Photography: Mortimer Hochberg
Editor: Ernst Lattik
Music: Alexander Wolf David
Sounddesign: Marcus Fass
Sound Recording: David Hill
Production Design: Nora Brockamp, Julian Dieterich
VFX: Tim Markgraf
Make Up: Sandra Untenberger
Production Company: Filmakademie


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