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Traffic Injury Research Foundation

Brain on Board

Agency: Acart

Description

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at http://brainonboard.ca

This professional campaign titled 'Brain on Board' was published in Canada in January, 2013. It was created for the brand: Traffic Injury Research Foundation, by ad agency: Acart. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 9 years ago.

Credits

Advertising Agency: Acart Communications Ottawa, Canada
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Senior Creative Director: John Staresinic
Art Director: Kerry Hodgson
Designers: Leslie Stewart & Sophie Jalbert
Digital Media Manager: Stacey Van Buskirk
V.P.Client Services: John Westbrook
Account Manager: Amanda van de Ven
Account Executive: Laurence de Montigny St-Onge
Production Manager: Lynn Norris

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