Bow Wow Academy

Bow Wow Academy Rebrand

Agency: Rethink


Bow Wow Academy is a renowned dog training school. While their focus on positive reinforcement makes training seriously fun, Bow Wow’s old brand identity was anything but. They needed a brand refresh that conveyed their unleashed positivity.

Our solution was to put dogs on centre stage, starting with their logo. From there, we kept the fun flowing with a canine-inspired colour palette, a pup-centric pattern, and bone-shaped doggy diplomas, proving that even old brands can learn new tricks.

This professional campaign titled 'Bow Wow Academy Rebrand' was published in Canada in August, 2022. It was created for the brand: Bow Wow Academy, by ad agency: Rethink. This Design, Digital, and Print media campaign is related to the Education and Pets industries and contains 13 media assets. It was submitted over 1 year ago by Senior Designer: Zoë Boudreau of Rethink.


Creative Director: Hans Thiessen
Senior Designer/Creative Direction: Zoë Boudreau
Copywriter: Aman Soin
Account Manager: Patsy Gannon
Client: Yoko Sakai
Animator: Mike Labrow
Talent: Otis


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