The Spanish media group Atresmedia and its platform dedicated to road traffic safety, Ponle Freno, wanted to make a tribute to the more than 20,000 fatal victims in road accidents over the past ten years and raise awareness about the importance of safe driving.
This professional campaign titled 'Bouquets' was published in Spain in April, 2018. It was created for the brand: Ponle Freno, by ad agency: AFTERSHARE.TV. This Print medium campaign is related to the Media and Public Interest, NGO industries and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: AFTERSHARE.TV, Madrid, Spain
Creative Directors: Juanjo Casañas, Risto Mejide
Art Director: Jaime Campiña
Copywriter: Javier Jimeno