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Lego

Botanical Wave

Agency: Our LEGO Agency

Description

LEGO Turns 380,000 Flowers Into a Giant Wave in Shanghai

As October arrives and the world around us begins to slow down, LEGO wanted to bring a little more colour, a little surprise, and a little more life into the city.

So we hand-built more than 380,000 LEGO® botanical blooms, turning flowers into streams, and streams into waves — flowing out from Tank Shanghai Art Center onto Shanghai’s West Bund.

Stretching approximately 30 metres long and covering 800 square metres, the LEGO® Botanical Wave turns the simple act of building into a city-scale experience.

But the experience goes beyond the spectacle.

At the heart of the exhibition is Where Blooms Begin, where visitors are invited to build a LEGO botanical flower of their own. After scanning their creation, the physical flower becomes a digital bloom, joining a constantly evolving flower landscape alongside creations made by other visitors.

As more flowers enter the experience, individual creations begin to move together, creating a collective digital flower flow that echoes the monumental physical wave outside.

The distinction is intentional: the 380,000+ blooms that make up the outdoor installation were hand-built for the exhibition, while the indoor experience gives every visitor the opportunity to create a bloom of their own and let it join the flow.
Build a flower. Let it flow. See it become part of the wave.

A wave of blooms, created to awaken your joy.

Alongside the Botanical Wave and Where Blooms Begin, the exhibition features Bloom Gallery, with 18 LEGO Botanical arrangements and 18 artworks created by artists and AFOLs.

LEGO® Bloom Exhibition runs from October 1–29, 2026, at Tank Shanghai Art Center.

This professional campaign titled 'Botanical Wave' was published in China in September, 2026. It was created for the brand: Lego, by ad agency: Our LEGO Agency. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Toys industry and contains 12 media assets. It was submitted about 2 hours ago.

Credits

Creative Specialist: Bebe Wang
Art Director: Achao Liu
Senior Copywriter: Beck Deng
Creative Director: Guo Jun
Photographer: Zhang Chao
Head of Lego Agency Asia: Annie Boo
Senior Project Manager: Jingjing Zhang
Business Partnering & Ops Director: Violet Wang
Project Manager: Venice Choy
Senior Communication Strategist: Charlene Li
Senior Content Strategist: Momo Chen
SVP, Head of Our LEGO Agency: Nicole Taylor
VP, Head of Creative: Carlo Cavallone

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