Borrow the Brand

Agency: FCB Aotearoa


As the low budget frontman of New Zealand’s most well-known low-priced supermarket for the last 17 years, Stickman is always looking for new ways to keep PAK’nSAVE’s advertising costs down. This year, he’s cooked up what he reckons is his savey-est idea yet. 

Using all the charm in his wheelhouse, Stickman managed to convince other well-known brands to lend him their backgrounds. Mercury, JB Hi-Fi, St Pierre’s and Nature’s Fresh all agreed to leave their yellow end frame’s up so Stickman could get his Super Deals message out to Kiwis before Christmas. 

This professional campaign titled 'Borrow the Brand' was published in New Zealand in December, 2023. It was created for the brand: PAK'nSAVE, by ad agency: FCB Aotearoa. This Film and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted 4 months ago.


Chief Creative Officer (FCB): Peter Vegas
Chief Creative Officer (FCB): Leisa Wall
Senior Creative (FCB): Aaron Carbines
Senior Creative (FCB): Tim Gavriel
Senior Producer (FCB): Marijana Jugum
Head of Post Production (FCB): Corban Koschak
Managing Director (FCB): Jane Wardlaw
Senior Account Director (FCB): Sarah-Jane Ferens
Account Manager (FCB): Océon Grady

Group Business Director (PHD): Stephen Larsen
Account Director (PHD): Jamie Bowman
Investment Manager (PHD): Adria Sell

Senior Marketing Manager (PAK’nSAVE): Lauren Ness


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