Description
The delivery room no one expects? The back of an ambulance. For thousands of families each year, that’s exactly where life begins.
With its new campaign, “Born In A Ford,” launching on Mother’s Day, Ford celebrates the mothers and first responders at the center of these extraordinary, life-changing moments.
As the trusted leader in first responder vehicles, Ford is present when these unexpected births occur. Instead of focusing on the vehicle itself, Ford took a different approach: telling the stories in the most human way possible, through the voices of the mothers and first responders who lived them.
“Born In A Ford” features Chicago mother Christie Edwards, who gave birth to her daughter in an ambulance, and EMT Rich Fink, who helped bring new life safely into the world. A docu-style film captures their unscripted experiences, bringing viewers inside these powerful moments.
The campaign was designed to push beyond traditional product messaging—capturing the emotion, humanity, and real-life impact behind these emergency moments and the people at the center of them. Plus, Ford’s trusted capability and dependability are most powerfully reflected in the extraordinary stories of babies born in a Ford ambulance.
Ford is deeply grateful for the dedication of our first responders. Through its Recognition Program, Ford offers a First Responder Rebate on eligible new Ford and Lincoln vehicles as a thank you for their service.
This professional campaign titled 'Born In A Ford' was published in United States in May, 2026. It was created for the brand: Ford, by ad agency: VML. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 6 minutes ago.
