Description
Few moments have the power to unite the world around a shared emotion, and the FIFA World Cup™ is one of them. In Brazil, where the tournament transcends football and becomes a symbol of collective celebration, it connects generations through a shared passion and a sense of anticipation that is also part of its history. It is through this lens that Johnnie Walker introduces a special 24-year edition in Brazil, inspired by the gap between the 1970 and 1994 World Cup victories, as well as the period separating Brazil’s last title in 2002 from the FIFA World Cup 2026™, positioning time as the central element of this journey.
The bottle brings the “Keep Walking” concept to life by translating into liquid the idea that no victory is immediate, but rather built through resilience, consistency, and the courage to keep moving forward—even when the path feels uncertain. The rare 24-year-old liquid will not be available for sale and will be accessible to the public exclusively through special brand-led initiatives throughout the campaign
The insight stems from a striking piece of research: 77% of Brazilians consider themselves optimistic, yet only 33% believe in winning the sixth World Cup title this year*. From this tension, the brand proposes a new perspective—that the true meaning of optimism lies in the ability to keep moving forward, understanding that great achievements require time, consistency, and evolution.
Just like in whisky maturation—where every stage is essential to reaching peak quality—the campaign, developed by AlmapBBDO, invites audiences to see the journey toward victory as a continuous process, where time is one of the most valuable ingredients, both on and off the field.
Launched in April, the initiative features content starring Cafu, who connects to the narrative as the first to experience the 24-year-old bottle and the last captain to lift the World Cup trophy for Brazil in 2002—bridging past, present, and future within the creative concept. “Football has taught me that no great achievement happens without time, dedication, and courage. In 2002, we lived one of the greatest moments in our history, and it is symbolic to think that, in that same year, the maturation of a whisky began that now represents the greatness of that moment and carries the same symbolism of a journey built with purpose,” says Cafu.
More than a product launch, the edition emerges as a symbol of hope. Every drop reflects the maturation, patience, and consistency that define both the whisky-making process and the journey of those who never stop moving forward.
The initiative continues with a charity auction that will bring together exclusive experiences and offer the public the opportunity to taste the rare 24-year-old liquid in a unique setting. Further details will be announced by the brand soon.
“Just like in football, there are no shortcuts to great achievements. What drives us is the ability to keep moving forward, even in the face of challenges, understanding that every step is part of something bigger. Being at the FIFA World Cup 2026™ for the first time with Johnnie Walker is a way of celebrating this collective journey—valuing time, resilience, and, above all, the way we choose to live these moments,” says Guilherme Martins, CMO of Diageo in Brazil.
More than a product launch, this edition stands as a symbol of hope. Each drop reflects the maturation, patience, and consistency that define both the whisky-making process and the journey of those who never stop moving forward. The initiative continues through a charity auction that will bring together exclusive experiences, offering the public the opportunity to taste the rare 24-year-old liquid in a truly unique setting. Further details will be announced by the brand in due course.
The initiative is part of Diageo’s broader platform for the FIFA World Cup 2026™ and marks a milestone for the company as it makes its debut as an official supporter in the Americas, also representing the first time a spirits company takes on this role. Beyond brand presence, the movement reinforces Diageo’s natural territory of celebrating together, while underscoring a non-negotiable principle: the best move is to celebrate responsibly. This commitment guides the company’s actions throughout the tournament and reinforces its vision for responsible consumption, showing that the best moments of the World Cup are those experienced with balance, awareness, and responsibility.
This professional campaign titled 'Everything Great Takes Time' was published in Brazil in May, 2026. It was created for the brand: Diageo, by ad agency: AlmapBBDO. This Film and Integrated media campaign is related to the Alcoholic Drinks and Sports industries and contains 3 media assets. It was submitted 8 minutes ago.
Credits
Agency: AlmapBBDO
Client: DIAGEO
Title: Everything Great Takes Time
Product: JOHNNIE WALKER
President & CEO: Filipe Bartholomeu
CCO: Pernil
Creative Vice Presidents: Fernando Duarte and Henrique Del Lama
Executive Creative Directors: Eduardo Lima, Pedro Corbett and Rodrigo Adam
Head of Art: Eric Benitez
Creative Director: Eduardo Vares
Creative Team: Fernando Christo and Vinicius De Luca Souza
Audiovisual Production: Diego Villas Bôas, Aline Silva, Marcia Granja
COO: Rafaela Alves
VP of Client Services & Business: Renata Carvalho
Account Management: Isabela Crestana, Patricia Penteado, Gabriel Santos and Giovanna Reis
CSO: João Gabriel Fernandes
Strategy: David Gross, Isabella Ayub, Flavia Antoniolli and Ed Amorim
Content: Marcela Ramos, Mariana Queiroz, Daniel Coelho, Beatriz Santana
Media: Renata Caovilla, Sheila Uyeda, Amanda Siqueira, Daniel Gomes, Jeferson Oliveira, Cauan Freitas, Fabricio Martinez, Eduardo Rodrigues, Gabriela Gutierres Francisco, Vinicius Garcia Alves, Daniel Meneses and Wagner Maia
Art Buying Production: Tereza Setti and Flavia Padrão
Special Projects: Julia Newman, Marilia Alves, Julia Cunha
Photographer: Mariana Valverde
Photo Assistant: Charles Willy
Photo Assistant: Márcio Mendes
Assistant: Cleiton Lino
Food Stylist: Guedes
Assistant Food Stylist: Heliane Fonseca
Production Coordinator: Gabi Assunção
Stage Manager: Thiago Isaac
PR: Almap and Giusti
JOHNNIE WALKER Client Approval: Paula Lindenberg, Guilherme Martins, Paloma Di Santo, Isabela Zyad, Karen Fukuoka, Fernando Motta, Gabriela Lisbôa, Carolina Parasmo
CLIENT PR: PROS
Co-CEOs: Fernanda Tchernobilsky and Daniela Graicar
CCO: Adriano Abdalla
ECD: Katia Santos
Creative Director: Vitor Pavarini
Head of Creative: Julian Akinaga
Copywriter: Bruno Couto
Art Director: Vitor Martins
Traffic Manager: Bruna Garcia
General Director of Client Services: Ana Assaly
Account Director: Jessica Carvalho
Project Manager: Elisa Tavares
Project Coordinator: Thais Olino
PR Manager: Giovanna Mesquita
PR Coordinator: Bruna Martins
Production Director: Liliam Braga
Production Coordinator: Alyne Gomes
Producer: Mariana Campanha
INFLUENCER AGENCY: MYND
CEO: Fátima Pissarra
CCO: Carlos Scappini
CMO: José Cirilo
Key Account Director: Adriele Gonçalo
Account Management: Barbara Silva
Curation: Vinícius Rabi
Talent Team: Gabriel Moraes and Eduarda Costa
FILM PRODUCTION
Production Company: Anonymous Content Brazil
Managing Director: Renata Dumont
Senior Executive Producer: Camila Martinez
Head of Production: Lu Martins
Director’s Producer: Flavio Lanfredi
Senior Producer: Fernando Chiari
Executive Assistant: Juliana Costa
Coordination Assistants: Carol Latorre and Dulce Fernandes
Post-Production Coordinator: Virgini Fares
Post-Production Assistant: Thais Alves
Direction: Vellas
Second Unit Director: Quemuel Cornelius
Director of Photography: Pepe Mendes
Second Unit Director of Photography: Paul Bessa
1st Assistant Director: Lu Camargo
2nd Assistant Director: Paula Balieiro
Second Unit Assistant Director: Isabella Liporoni
Creative Assistant: Rafael Di Celio
Production Director: Guilherme Valiengo
Production Assistants: Victor Ramos, Sara De Rizzo and Julia Gurgel
Art Direction: Fernanda Schelp
Art Production: Kaio
Props Production: Julia Marchezi
Casting Production: Flávia Cocozza
Wardrobe Production: André Braune
Location Production: Tati Setton
Makeup: Vick Garaventa
Movi/Drone Technician: Renato Passarelli
Special Effects: Shiyozi
Post-Production: Globetrotter Studio
Editing Assistant: Leonardo Garcia
Post-Production Account Management: Marcio Lovato
Editing – “Keep Believing”: Ivan Kanter
Editing – “24 Years”: Beto Araújo
Finishing: Domus Post
Color Grading: Bleach
Senior Colorist: Sergio Pasqualino Jr
Colorist: Natan Luna
Executive Producer: Fabio Abreu
Engineer: Allan Pasqualino
General Assistants: Gustavo Lopes and Leandro Augusto
VFX: André Pulcino (VFX Executive Producer and Rotoscopy Supervisor), Gustavo Samelo (VFX Supervisor, Set Supervisor and Compositor), Camila Doimo (VFX Producer), Camila Triacca, Kassia Oliveira, Bruno Wotroba and Gustavo Samelo (VFX Compositors), Marco Rivera, Caio Laundos and Fabio Fernandes (3D LookDev/Render), José Mauro Lobão (3D Simulations), Brenda Lelis (Data Wrangler and VFX Editing), and Punit Sharma (Camera Tracking and Rotoscopy)
Audio / Soundtrack Production Company: Satélite Áudio
Music Direction: Roberto Coelho and Hurso Ambrifi
Executive Production: Fernanda Costa
Creative Production / Music Production: Roberto Coelho, Hurso Ambrifi, Daniel Iasbeck, Koitty, Alexandre Avicena, Pedro Pelotas, Luna França and Bruno Zibordi
Post-Production, Mixing and Finishing: Vithor Moraes, Arthur Dossa, Andre Giannini and Esteban Romero
Fernanda Costa, Renata Schincariol, Daniel Chasin and Karen Nakamura
Production Coordination: Camila Guedes, Letícia Oliveira and Bea Vieira
CONTENT PRODUCTION: TRINE
Executive Production Director: Luciana Nascimento
Executive Production Coordinator: Rodrigo Lima
Executive Production Assistant: Ivan Volpe
Video Director: Fabio Prado
DOP & Camera Operation: Christopher Robert
Grip/Electric Assistants: David Barbieri, Rodrigo Mendonca
Behind-the-Scenes: Gustavo Costa Silva
Teleprompter Operator: Wellington Ferreira
Photographer: Nayara Cândido
Set Design: Natalia Miyashiro
Props Producer: Amanda Obeid
Props Assistants: Renê Araújo and Jonathan Ritter
Stylist: Cuca Elias
Wardrobe Assistant: Sueli Silva
Beauty: Juliana Bonfim
Logistics: Thirteen
