The Third Half

NESCAFÉ®, the world’s largest coffee brand, is kicking off the summer of soccer with “The NESCAFÉ® Third Half,” a new U.S. and Mexico campaign rooted in one universal truth: The conversation doesn’t end at the final whistle — it lives on over a cup of NESCAFÉ.

To showcase how post-game moments come to life, NESCAFÉ® has drafted soccer legends, Landon Donovan (U.S.) and Luis García (Mexico), to anchor the campaign in the culture of the sport. The TVC and surrounding social content, created by California-based creative agency Casanova, show the duo engaging in spirited post-game debate, discussing the wins and losses while enjoying NESCAFÉ.

The NESCAFÉ® Third Half is the brand’s first soccer-inspired marketing campaign and is rolling out in the U.S. and Mexico on May 11 across digital, TVC, OOH, experiential and social channels. View on the NESCAFÉ YouTube channel here.

“Coffee is already on the gametime roster for 73% of soccer fans*, so it’s only fitting that we – the largest coffee brand in the world – get in the game and deliver for coffee and soccer enthusiasts alike,” said Rob Marsh, marketing director for NESCAFÉ. “We’ve coined a new half, ‘The Third Half,’ to represent the moments after and in-between games when passionate debates peak. Like any good conversation, these often take place over a beverage – making our coffee, and NESCAFÉ® Espresso Keg, the perfect fuel to keep things flowing… we’re team players, after all!”
With 83% of fans saying that the post-game conversations heat up after every match of the soccer season*, NESCAFÉ is introducing the limited-edition NESCAFÉ® Espresso Keg – a new ritual that turns the final whistle into the start of the “Third Half.” Designed for sharing, the keg puts espresso at the center of how fans come together to connect and relive every moment of the game.